Growth Strategy: Outsourced Sales and Marketing Leadership
Start up laboratories face a unique challenge. Funds are tight and the option to hire a full time executive is normally off the table. Ironically, this is the stage in which you have the largest need for leadership that will ensure your messaging is on point, your sales team is effective and your marketing strategy is robust, efficient, and pointed in the right direction. If this describes your company, outsourced growth leadership may be the solution for you. For a fraction of the cost of a full time Marketing VP, you can leverage years of laboratory expertise with a fractional market leader. Whether it is as simple as a branding project such as a website design/build-out or collateral design, improving the efficiency of a sales team with an inbound lead generation plan, or a full go-to-market strategy, allow Laboratory Start-Up Consultants to assist you in your growth strategy.
Branding
Your brand is your display to the world and while you know the need, so many times, a build out of a custom website and collateral can be cost prohibitive. If you are starting from the ground up, launching a new product, or ready to take your brand to the next level, as laboratory industry leaders, we understand your needs and the message your clients need to hear. Save time and money by eliminating the confusion of translating your message to a firm that does not understand your industry and use a company that has experience in your world.
Inbound lead generation
Sales teams can be expensive and in too many cases they are implemented more as a sledge hammer, than a surgical instrument. Through a scientific, proven method of lead scoring we point your team in the direction of the warmest leads, we eliminate the wasted time and expense of cold calling. Whether you need appointments set for your team, or assistance in seeing who is most likely ready to purchase, We can assist you.
leadership
As you build your business, it is easy to find yourself in the details of the day to day and not able to think through an organized growth strategy. With 13 years of laboratory sales and marketing experience, allow us to come along side you and source quality talent, fill a current leadership void, or develop a full, comprehensive marketing strategy.
Contact Us to Learn More:
919.890.3085